Latest news coming from the lottery front is that the highly respected and renowned content provider Pollard Banknote has officially extended its partnership with Michigan Lottery. It is a year-long contract extension that will see the companies work together to at least December 31, 2021. Their cooperation has enjoyed a steady and trusting connection of 25 years of collaboration and entertaining lottery enthusiasts.
The content provider will continue to supply the lottery corporation not only with a great range of lottery tickets, but it will provide services such as digital marketing and retail innovations. Due to its numerous partnerships, the content supplier offers a vast and ambitious portfolio of ticket dispensing systems, online games, pull-tabs tickets, and even its prominent iLottery program, which will all be at the Michigan corporation’s disposal.
Improving Each Other
Over the last few years, the lottery corporation has recorded a significant surge in sales. With a 25% boost in instant ticket sales from 2017 to 2019, which is double the growth of other US-based companies with only an 11% rate increase in the period. Additionally, the content supplier improved the lottery’s offerings with new and innovative online games, novel play concepts, and printing methods. Such as the ambitious 5X Cashword which was a colossal hit among fans.
Thanks to the content provider the Michigan Lottery also reported a staggering 49% growth of the US$20+ dollar products in the period from 2017 to 2019 fiscal year. The US$50,000,000 Cash Blowout and Millionaire Wild Time were the two most recognizable games during the growth, which both greatly contributed to the improvement process.
Donna Preziotti, Director, Sales & Marketing, Pollard Banknote addressed the recent contract extension by saying that the company is proud of the successful partnership. And that the extension is a symbol of both sides’ shared notion of accomplishment and productive cooperation. She also added that she cannot wait to see what the future has in store for this symbiosis and players.
In response to that Glenn Strong, Deputy Commissioner of Games and Marketing, Michigan Lottery, also highly praised their partners. In his words, thanks to the content supplier, the lottery corporation is always able to provide new and exciting ways to play. According to him, the cooperation has helped the company greatly in reaching new heights and thus contributing even more to the School Aid Fund.
Speaking of successful collaborations, February 1, 2021, saw the game and ticket provider extend its contract with Loto-Québec. Meaning that Québec players will have much more time to enjoy their mutual products of exceptionally well-made instant tickets and lottery offerings to at least January 2022. Lottery players should strap in since the future will surely bring many more entertaining game designs and rewards.
Classical Games Tickets
The world-renowned arcade game Atari brand has been recently revealed to be the next partner of the content supplier. The contract was signed and announced on January 21, 2021, and both companies will put their joint efforts to explore new and old ways of entertaining. Pollard Banknote will now be able to incorporate fan-favorite classic Atari games with lottery products thus creating a new kind of nostalgia-invoking tickets.
Source: “Pollard Banknote’s Productive Partnership With the Michigan Lottery Continues With New Contract Extension”, Cision, February 16, 2021