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Pragmatic Play Announces Lucrative Betcris Collaboration

Pragmatic Play kicks off 2024 on a strong foot as the iGaming supplier expands its presence across the Latin American region. Most currently, the company announced that it has teamed up with Betcris in the region. As per the collaboration, the local operator will gain access to the provider’s market-leading Slots, Live Casino, and Virtual Sports verticals.

Currently, the iGaming developer is one of the leading names in the online industry, as its multi-product portfolio features slots, live casino, virtual sports, and bingo offerings. Its content is distributed to numerous operators across the globe and is available through one single API. On top of that, every month, the studio produces up to eight new digital slot titles.

Joining Forces with Another LatAm Brand

Through the latest collaboration, the operator will gain access to some of the iGaming supplier’s most prominent titles, including those from its Slots, Live Casino, and Virtual Sports libraries. Acclaimed titles such as Gates of Olympus™ and Sugar Rush™ are already available to its players, as well as new games such as Zeus vs Hades – Gods of War™ and Spaceman.

Additionally, the supplier boasts one of the most impressive Live Casino portfolios in the industry, and titles from it such as Sweet Bonanza Candyland and PowerUP Roulette are now available to players. Also, clients of the operator will gain access to the studio’s Virtual Sports content, where they can place bets 24/7 on horse and greyhound racing, football, and motorsport.

The partnership with Betcris is the latest for the supplier in the LatAm region, after previously joining forces with Salsa Technology, Vem Betar, Juegalo, Land Vegas and Beette. Thus, cementing its spot as a leading provider of online casino content to the region. It is expected that the provider will continue to form new and strategic partnerships in the region throughout 2024.

Meanwhile, Victor Arias, VP of Latin American Operations at ARRISE which powers the developer, commented it is about the quality of operators, instead of quantity. He added that Betcris gives the provider another exciting platform to showcase its premium online casino library and that the firm is more than pleased to integrate titles with the operator.

Last but not least, Mauricio Delgado, Casino Manager at the LatAm gambling operator has also shared a few words on the agreement. He remarked that as a leading bookmaker in the region, the supplier’s online content is a great asset to the platform’s offerings. He believes that the firm will see a positive reaction to the content from players and a positive impact on their experience.

Leading North American Markets

Pragmatic Play is also reaping success in North America, as a recent report discovered that one of its titles is the most-played iGaming title across Canada. Sweet Bonanza leads the charts against other popular titles in the country. But that is not all, as the provider is also the provider with the largest portion of the market, as its titles have accumulated a share of 18.6%.

Source: “Pragmatic Play Goes Live with Betcris in LatAm MarketPragmatic Play, January 16, 2024

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Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat – turning the pages of biographies and catching up on the latest stand-up comedy podcasts.