Bragg Gaming Dives into NYS Sports Betting with Seneca Gaming, Kambi

Bragg Gaming Group announced it is ready to explore the US sports wagering field with a collaboration with Seneca Gaming Corporation. The Toronto-based company would offer its services through subsidiary ORYX Gaming in collaboration with Kambi Group. This would make it possible for the three tribal casino venues in Western New York to see premium payer account management and casino services.

Making a step into the budding sports betting world of the US has been Bragg Gaming’s goal for quite a while, part of its global expansion agenda. This week saw the official announcement that tribal casino patrons would be the first to get a taste of ORYX Gaming’s premium offerings featuring both gaming and betting opportunities. The Toronto-based group entered a partnership with Seneca Gaming Corporation regarding its Class III gaming locations.

Three Casinos See New Offerings

Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in Buffalo, and Seneca Allegany Resort & Casino in Salamanca are the three casino spots ready to welcome the premium offerings powered by subsidiary company ORYX Gaming. Kambi Group is about to add the sports betting factor to this equation, resulting in a well-rounded offering bringing improved functionalities.

The deal inked between the entities is subject to the approval of the regulator. Players frequenting the tribal casino locations will have the chance to experience premium gaming coming with a player account management system, online gaming platform, as well as a portal offering desktop and mobile gaming. All offerings would be greenlighted in accordance with existing gaming regulations within the state borders.

Kambi Group is about to showcase its cutting-edge sportsbook, confirming previous speculations that the tribal casino operator is willing to step into the sports wagering scene of New York. Projections are that by the end of this year, all three locations will feature a functioning sportsbook ready to make many enthusiasts much richer. Next year could see the official approval of mobile sports betting, something Kambi Group is ready to explore as well.

Online Sports Betting Coming Soon

From here on out, Bragg Gaming would strive to explore the field in collaboration with Kambi Group. Dominic Mansour, CEO, Bragg Gaming Group, stated that now is the right time for setting foot in the US gaming market, as sports wagering is still in its developing stages. The Toronto-based company would aim to introduce a multi-channel offering.

The goal is a seamless transition between online and brick-and-mortar gambling. The budding field proved to be a success and Seneca Nation of Indians also wanted a piece of the pie. The tribal operator unveiled Seneca Sports Lounge at KeyBank Center in Buffalo. It comes in collaboration with the Buffalo Sabres.

Individuals that have a suite level ticket or a 200-level one are welcome to make their way there and enjoy the wide array of sports experience and gaming opportunities. As for ORYX Gaming, November 12 is about to see its quarterly financial report. Following a record number of new contracts, revenue is expected to mark a 25-percent year-on-year surge when compared to Q3 2018.

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