Loto-Québec is ready to give it players more than a premium lottery experience thanks to the proficient collaboration it nourishes throughout the years. Its latest announcement makes it clear that the Crown corporation is about to continue its regular operation with Communidée. Together the two leaders have worked on many scratch ticket concepts catching the eye with their innovative design and themes.
Players seem to enjoy them, as they continue being drawn to the colorful design and the premium quality they feature. The recently inked extension of the collaboration is about to cover the upcoming three years of lottery operation. It could be recalled that the initial partnership inked lasted a total of four years and had a lot to give.
Scratch Tickets Popularity
Expectations are that the upcoming three years are about to introduce even more riveting gaming offerings to the players willing to explore them on a regular basis. Quebec locals are drawn to the instant gratification coming with the scratch tickets with intriguing themes and design. Their price is low and many people simply add them to their daily grocery shopping, as an added bonus that could possibly change their life.
Communidée recently participated in a new call for tenders now that the four years of the initial arrangement have come to an end. The agency managed to pass all the selection stages with flying colors and it would once again collaborate with the Crown corporation eyeing greater expansion down the road. One of the tasks the company had to complete was the creation of two original tickets.
Those lottery products were then subjected to a blind test that sought objectivity and Loto-Québec had the chance to evaluate them along with the competitors’ products introduced. The creative design they had managed to make them stand out in the crowd. Over the past four years, the two companies have worked on successful campaigns.
More Products Coming Soon
Some of those are The Denis Drolet, At the Pool, The Christmas Collection, Word Game, Amazonia, Wheel of Fortune, among many others that have also sparked interest in people interested in instant lottery prizes. A total of 65 different projects have been achieved and launched for sale over those months and many more are in the works. The Denis Drolet is one of the undoubtedly successful campaigns featuring the illustrations of Claude Thivierge.
These colorful tickets come in two comic scenes representing caricatures with tons of meaning to them. Players have been curious to explore them all while also having a chance of winning big. A la Piscine is another scratch offering bringing the spirit of summer with itself. It features bright summer colors, a background of a pool and an inflatable toy, as well as tons of excitement for the warmer months of the year.
Amazonie is another instant lottery offering with rather exotic nature and overall prizes reaching CA$15,000. The tickets feature exotic animals of the Amazon forest, as well as typical foliage that brings the zest to many people’s lives on a regular basis. The most popular lottery offerings range between CA$2 and CA$5, making for a rather affordable instant gaming product.
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Author: Yolina
Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat – turning the pages of biographies and catching up on the latest stand-up comedy podcasts.