ORYX Gaming is ready to greenlight an entirely new phase of its operation with the official introduction of its Data Analytics Platform. Players are in for a treat with this new feature, as this flexible new platform is about to be implemented in their future gaming activities. It has the capacity to be seamlessly integrated with the proprietary ORYX iGaming Platform, or into any third-party Player Account Management system.
Gaming offerings have the tendency to be quite popular especially when they take place in the online realm. This allows operators the chance to keep a close eye on them and to see the way they perform in real-time. Taking into account the way players engage with the gaming offerings available while finding ways in which the company could improve its performance down the road is essential.
Better Understanding of Players
The Bragg Gaming Group company is ready to make 2020 a year of an even broader development in the international gaming world. ORYX Gaming is ready to elevate the player experience by making it easier for operators to access data analytics. The new tool is about to make possible the analysis of raw data and its subsequent transformation into conclusions.
Such a move is projected to make it easier for the gaming company to work on the information it receives and the feedback it gets and subsequently make improvements. Nowadays, companies are willing to listen to their customers much more often and to a greater extent, as this means that their needs are effectively met. ORYX Gaming is ready to become a better provider to its customers.
The new Data Analytics Platform would collect information in real life, relying on the input of third party systems. Operators implementing this new platform to their day-to-day operation are going to receive the information they need in a quick manner, while also understanding the needs of their players. As a result, their offerings would meet expectations.
ICE London 2020 is Near
ORYX iGaming Platform, ORYX Hub, and the ORYX Sportsbook are all platforms used on a daily basis and they will be able to provide the most comprehensive data. The special platform is also going to make it possible for operators to work on the personalization of the gaming experience. With the help of the Data Analytics Platform, players would see special promotions and offers.
Loyalty programs would also benefit from the new platform. Its introduction is the first step of a bigger plan for the introduction of ORYX Player Engagement Platform for a true targeting of players. The beginning of February is about to bring this year’s edition of ICE London welcoming leading providers from all four corners of the world. ORYX Gaming is also preparing for its participation.
February 4 would greenlight the conference gathering like-minded individuals for a couple of days of innovation, presentations, and panels with informational content. The Bragg Gaming Group company is about to reveal more about its Data Platform, as well as the upcoming Player Engagement Platform. February 6 would be the last chance for seeing everything up for grabs at ICE London 2020.
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Author: Yolina
Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat – turning the pages of biographies and catching up on the latest stand-up comedy podcasts.