Rivalry Corporation continues to enhance its iGaming services. This week, the leading internet gambling and sports wagering operator for Millennials and Gen Z launched a custom-branded slots category on its digital betting platform, Casino.exe. The new product is available in international markets and it will be accessible in Ontario, Canada in the coming weeks.
The firm provides fully compliant digital wagering on eSports, traditional sports, and casinos for the next generation of bettors. Headquartered in Toronto, Ontario, the operator is up and running in more than 20 countries. This includes the Isle of Man where it has held a license since 2018, as well as a sportsbook permit in Australia, and an iGaming certificate in Ontario.
Enhancing iGaming Options on Casino.exe
Steven Salz, Co-Founder and CEO of the company, said the firm’s entry to the iCasino segment in 2022 has quickly transformed into a source of significant player activity and revenue. He added that by incorporating slots into the platform, will enable the company to continue scaling its iGaming catalogue without compromising why users come to the website or the app.
The launch of the new games will see the debut of more than two dozen slot-style games to the operator’s rapidly expanding casino library, which brought in CA$57.5 million in wagering volume in Q2 of 2023. Also, the incorporation of slots will further support greater capture and retention of the iGaming players, which is around 14% larger user base than sports betting.
Users can find the slots under a separate custom-branded page on Casino.exe, relying on an early 2000s online design to present the titles in a unique and relevant visual environment. Also, the page contains several interactive elements and Easter eggs designed to surprise and delight players, while also making the operator’s product stand out among the competition.
David King, Director of Product Design said the firm’s product philosophy is to develop fundamentally entertaining experiences. In his words, the slot vertical combines an ordinary product with design nostalgia making it suitable for young Millennial and Gen Z consumers. It also differentiates the company’s product from countless other online casinos in the sector.
Just recently, the company announced the launch of a new and exciting iGaming title – Cash & Dash. The new game is exclusively available on its digital gambling platform. It impresses with fast-paced gameplay beautifully crafted graphic design, and unique IP to adapt to online casino experience for the next generation of bettors.
Sharing Impressive Q1 Numbers
A while ago, Rivalry issued its Q1 results for 2023, demonstrating some impressive financial numbers. The company disclosed an all-time high betting handle of CA$120.2 million. It also reported a stunning 151% year-over-year revenue increase from the same quarter of last year. It clocked in CA$12 million in profits and gross gaming revenue of CA$5.4 million
Source: “Rivalry Expands Casino Offering with Entry into Slots Category” Rivalry, October 10, 2023
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Author: Yolina
Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat – turning the pages of biographies and catching up on the latest stand-up comedy podcasts.