NorthStar Gaming Adds AI Sports Betting Tool to its Offerings

This week, NorthStar Gaming announced that it will be incorporating an Artificial Intelligence tool on its online gambling platform. The AI tool is set to provide customers with a daily selection of personalized sports wagers. It was developed by AI and Machine Language personalization software provider Epoxy.ai and will enhance the experience for customers.

Via NorthStar Bets, the company offers a made-in-Ontario online gambling and sports betting platform that provides players with a uniquely local and premium consumer experience. Its sportsbook touts real-time news, stats, analysis, and scores directly into the betting environment as well as some of the industry’s most popular online casino games.

First of Its Kind in the Sector

The AI tool will now study customer betting patterns and create increasingly individualized “best fit” wagering options, providing a new level of intuition to sports betting. The beta version of the tool has been launched with NorthStar Bets and is now available for single bets parlays, and same-game parlays. These personalized bets are located under the “Trending for You” tab.

The company’s and Epoxy’s partnership underlines the sportsbook’s premium betting options and distinguished market position built on first-in-class technologies and content from all around the globe. Due to being a smaller player in the sector, the company relies on its ability to utilize its first-mover advantage and focus on innovation to set itself apart from its competitors.

Michael Moskowitz, Chair and CEO of the operator said the firm is committed to innovating in ways to deliver unique added value to its cherished users. He explained today’s consumers are familiar with online products that are personalized to their preferences. In his words, personalization establishes a betting experience tailored to the users, giving them what they want, how and where they want it.

The AI tools examine large amounts of data to provide insights that help users effortlessly discover high-quality wagers based on their preferences. The more a customer uses the iGaming platform, the more effective the tool can be, hence saving time and simplifying the process. It is expected to attract new users, drive engagement, and significantly bolster the experience.

Latest by NorthStar Gaming

At the end of September 2023, NorthStar Gaming announced that it had entered into a subscription agreement dated September 21, 2023, with Playtech plc. Through the deal, the latter which is a brand in gambling technology, and a supplier of software and services to the company, will now purchase securities of the company for an average purchase price of CA$10 million.

In addition to that, the Ontarian iGaming operator recently disclosed its financial numbers for the second quarter of 2023. Its wager volume of CA$160.1 million was a 15% bump from Q1 of 2023. The handle transformed in gross gaming revenue of CA$5.5 million in Q2, which was a solid 26% improvement over CA$4.4 million in the previous quarter. Meanwhile, gaming revenue hit CA$4.6 million.

Source: “NorthStar Gaming is First to Market with a New AI Sports Betting Tool” NorthStar Gaming, October 4, 2023