Bragg Gaming Renews with Entain to Power BetCity.nl

Prominent aggregator and supplier of internet casino content, Bragg Gaming Group, has announced another deal which will help it expand its European presence. This time the provider extended its partnership with Entain Plc to supply the latter’s Dutch iGaming brand, BetCity.nl with its innovative Player Account Management platform until 2025.

Bragg Gaming is a leading distributor of proprietary and exclusive content and cutting-edge tech to online and land-based gambling operators. Some of its exceptional games come from its in-house brands such as Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and ORYX Gaming, and they have provided tons of entertainment to players worldwide.

Extending Collaboration with Entain

On top of having access to the provider’s PAM platform until 2025, BetCity.nl will be also able to tap into its content and product delivery services on an exclusive basis during the terms of the extended agreement. This way BGG will deliver its proprietary, exclusive, and collected iCasino content and sports betting products to customers of the Dutch operator.

Matevž Mazij, Bragg Chairman and Chief Executive Officer said that as reflected in the operator’s market position, the supplier has seen a fruitful partnership after launching with the brand just over two years ago. Speaking on behalf of the company Mr. Mazij said they are excited to extend the agreement to provide PAM, proprietary and third-party content to players of the operator until 2025.

He added that during the term of the agreement, the company is ready to work with the iGaming operator on a potential migration to Entain’s proprietary platform. But in the meantime, the firm is eager to power the continued success of the Dutch brand, as the provider continues to bolster its content for the local market, where it is a leading supplier of casino products.

This was not the only recent expansion by Bragg in the Netherlands market, as at the end of October 2023, the company announced a collaboration with Play North. Via the agreement, the prominent supplier agreed to utilize its Bragg Remote Games Server and debut premium content to Play North’s online gaming brand in the country, Kansino.nl.

Powering BetMGM in New Jersey

Just a couple of days ago, the premium provider of iCasino content also inked a new arrangement with the leading North American gambling brand, BetMGM. As per the new deal, the supplier will provide new content to the operator in New Jersey, U.S. and enable more options for its many players. The launch is again facilitated through the Remote Games Server.

After the launch, Egyptian Magic from the provider’s Atomic Slot Lab is now available to players of BetMGM in New Jersey. More titles from the company’s proprietary games and partner studios under the Powered by Bragg program are slated to be launched in the next few weeks. As usual, the content incorporation is powered by the supplier’s new RGS technology.

Source: “Bragg Gaming Extends Agreement with Entain for Provision of PAM to BetCity.nl” Bragg Gamin Group, November 7, 2023