Bragg Gaming and 888 Holdings Announce Global Distribution Deal

Bragg Gaming Group is expanding its global presence with another important collaboration, as the iGaming aggregator and supplier of content announces a new 888 Holdings deal. The two parties inked a new global distribution contract, allowing 888 Holdings brands such as William Hill, 888, Mr Green and SI Sportsbook to launch content from the provider.

Headquartered in Ontario, Canada, Bragg Gaming Group is a content-driven iGaming technology provider, offering proprietary casino gaming titles, exclusive partnerships, and a flexible Player Account Management platform to gaming operators from all around the globe. It operates in multiple regulated iCasino markets globally, providing services to online and land-based gaming operators.

Reaching a Wider Set of Players

As per the latest agreement, the two sides will bolster their already existing partnership. Also, BGG exclusive content should be debuted for the first time with William Hill in the UK, Mr Green in Italy, Sweden and Denmark, and 888casino in Italy. This launch comes on the back of entering the UK, Spain, and Ontario all in the course of last year.

Furthermore, this latest collaboration bolsters the distribution of the supplier’s proprietary and exclusive content in several regulated jurisdictions. Thus, offering a wide library of exclusive and popular titles from the Ontario provider and its Bragg Studios brands such as Atomic Slot Lab and Indigo Magic, as well as from its Powered by Bragg partners.

Lara Falzon, President and COO of BGG, said the company was thrilled to partner up with 888 Holdings on a new distribution contract and praised the operator for being one of the leading ones in the business. She added that their games are personalized for a diverse range of audiences, enabling us the provider to deliver exceptional entertainment experiences to 888’s vast global player base.

Ofir Gal-Mor, Group Head of Content, commented the provider’s offerings are quite popular in the industry for being innovative and of the highest quality. He said that the two companies have been working closely together since early 2022 and now he is eager to further elevate the cooperation and launch some of the finest content in the industry to its operator brands.

Already an Established Name in Europe

Currently, Bragg Gaming Group operates across several key markets in Europe and supplies content to a number of iGaming brands in those jurisdictions. One of those instances is its recent partnership with Swiss4Win by Casino Lugano in Switzerland. Its slots library was seamlessly incorporated into the operator’s offerings for its many iGamers to enjoy.

In addition to that, the provider is also a major name in the Scandinavian region. In June, the aggregator of iCasino titles was awarded a B2B supplier license in the Swedish marketplace, which recently went through new regulation enforcement. Via its new license, the supplier will be able to deliver its exceptional product to other licensed entities in the jurisdiction.

Source: “Bragg Gaming Group Signs Global Distribution Deal with 888 Holdings” Yahoo, July 26, 2023