Research: Gambling Tendencies Amongst Generations in Canada

Ipsos recently performed a research study on the differences in gaming habits amongst generation X, Y and Z in Canada. Presented on June 19, 2018 at the Canadian Gaming Summit, Paul Lauzon (Senior Vice President of Ipsos) and Paige Schoenfeld (Associate Vice President of Ipsos) detailed how each generation participated in different gambling activities, their general spending behaviour, what incentives influences them to gamble online and more.

We found their presentation to be quite insightful and decided to create an infographic to summarize their presentation below.


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