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theScore Bet App Explores the Blurred Lines Between Media and Sports Wagering

TheScore Bet mobile app has been quick to attract the attention of wagering enthusiasts in the US, exploring the field in an ever-changing environment. Toronto-based Score Media and Gaming Inc. has been among the most popular zones where players could learn more about the dynamic sports industry. Its sports wagering expansion would soon reach players hailing form as many as 11 states thanks to its joint efforts with Penn National.

Ever since the spring of 2018, the US has been rapidly developing its sports wagering scene, in order to make it as competitive as possible. The market offers limitless possibilities, making the opportunity that much lucrative for international companies. The Canadian giant has been a long-time supporter of legal sports wagering and massive changes to the US regulation.

New Jersey Sports Wagering Thrives

Back in May 2018, the company was very vocal about its support of the Supreme Court’s ruling scrapping the Professional and Amateur Sports Protection Act of 1992. The company wanted to be well-positioned for the upcoming expansion, which eventually led to the official announcement of its very own sportsbook plans towards the end of 2018. The first step of its US exploration took place in New Jersey.

In essence, this move began the process of blurring lines between media companies and sports wagering. The company’s founder and CEO John Levy recently revealed that theScore Bet app and the mobile app delivering news to sports fans have about five million active users on a monthly basis, ranking it among the preferred information sources out there.

The company wanted to maintain the two applications independent while also complementing each other. Capitalizing on the existing trust sports enthusiasts have demonstrated has powered theScore Bet app. Entering the wagering field with a fresh new solution was a move contemplated for years. Making the entire experience as intuitive as possible is key for Mr. Levy. Players can easily interchange apps through redirection.

Q4 2019 Marks Stellar Performance

New Jersey is just the beginning of a long thread of states to welcome the revolutionary app available for both Android and iOS. Through its collaboration with Penn National Gaming, the media company is about to explore as many as 11 states that feature regulated sports wagering powered by the casino operator. The following two decades of operation would see a partnership between the two companies.

Score Media and Gaming recently revealed more about its financial performance over the past three months of operation. The last quarter of fiscal 2019 saw a 25-percent surge in its revenue reaching CA$6.4 million. This was a new record for the company powered by its performance both in the US and Canada.

Q4 2019 was also special because the company succeeded in securing a CA$40 million investment in its sports wagering future. Fengate Asset Management wants to see theScore Bet app do well across the states which called for the investment. The fourth quarter of this fiscal year also saw the new application reach some 272 million individuals downloading it both on Android and iOS devices.

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Author Yolina

Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat – turning the pages of biographies and catching up on the latest stand-up comedy podcasts.