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Greentube Adds Content for Betway in Ontario

Greentube continues its digital expansion into Ontario’s private sector for online gambling and sports betting. Most recently, the NOVOMATIC Digital Gaming and Entertainment division has debuted content with prominent iGaming operator and long-term partner, Betway. The provider’s exciting portfolio will be soon made available to players of the operator in the province.

Ontario boasts the first-of-its-kind open market for third-party online gaming operators and suppliers in Canada. Overseen by the Alcohol and Gaming Commission of Ontario, it has attracted plenty of interest from industry leaders. In its first 12 months of operations, the market generated CA$35.6 billion in wagering volume and approximately CA$1.4 billion in revenue.

Expanding Digital Footprint in Ontario

As part of the latest agreement between the two long-term partners, Greentube, which is a leading full-service provider in the online and mobile gaming sector, will deliver its portfolio of digital to the operator. Soon Ontario players will be able to enjoy some of its hit titles such as Book of Ra Deluxe™, Sizzling Hot Deluxe™ and Lord of the Ocean™.

In addition to that, a collection of contemporary games has also been made available for users of the online casino operator. Some of these titles include Egyptian Underworld™, Apollo God of the Sun 10 Win Ways™ and Book of Ra Deluxe 10 Win Ways™. The integration of digital content was facilitated through the iForium aggregation platform, as the operator continues to grow in the province.

The Heartland Province remains a key objective for the provider of iCasino content since it received a license from AGCO in August 2022. It is a sector of immense potential due to the competitive nature of the framework and its over 14 million population. Shortly after that, the supplier also inked agreements to launch in other crucial markets such as British Columbia, Manitoba, and Quebec.

Jordan Wall, Sales & Key Account Manager for the iGaming supplier commented that the studio has enjoyed a tremendous long-standing relationship with the operator and together they have produced some impressive work in regulated and emerging markets around the globe. He and the team are excited about the continued mutual growth across North America.

Joachim Bjerg, Head of Marketing for Betway for Ontario noted it was great for the brand and the leading provider of classic gaming content, to team up in Ontario. He shared that the company’s market data displayed that customers are quite fond of playing fun and innovative gaming titles, and the addition of more content from the provider will continue the trend.

Partnering with Mobinc

The recent agreement with Betway comes on the back of another partnership for Greentube in Ontario. At the start of October 2023, the supplier struck a content distribution deal with Mobinc. Via the deal, the provider delivered its premium iCasino collection to Mobinc’s flagship gaming brand – Conquestador. The platform is also one of the licensed online casinos in the province.

Source: “Greentube continues Ontario expansion following Betway launchGreentube, October 17, 2023

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Author Yolina

Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat – turning the pages of biographies and catching up on the latest stand-up comedy podcasts.