Great Canadian Gaming Corporation is ready for a fresh new stage of its development, as the leading casino operator announced its official rebranding. This week witnessed the announcement that the leader would go by the brand of Great Canadian Entertainment from now on. This decision comes in unison with the times and overall situation within the Canadian gaming field.
The casino operator wants its brand to reflect its strategy for gaming and entertainment across the Canadian provinces. This fresh new look was approved by target groups and it is projected to have a positive impact when all is said and done. It should also be noted that the casino operator revealed its new website that is oprinizer for mobile use.
The new branding comes at the right time, as the casino operator seeks to enhance its presence both online and in-person. It aims introduce a new industry standard. The new online presence in tbe form of a new corporate website would also assist this transition. It is no secret that online gaming has been on the rise over the past few years.
Tony Rodio, Chief Executive Officer of Great Canadian Entertainment, pointed out that the operator wants a premium experience for the players out there and this would easily happen with the rebranding and the additional perks. It should also be noticed that all twelve land-based casinos in the province of Ontario are ready to introduce a new lotalty rewards scheme.
For the most devoted patrons within Ontario, the rewards program is ready to enhance their gambling session. Members can earn special rewards and they do not even need a physical card. Moreover, players could view new rewards, balances, and other offers online. This fresh new loyalty program will also include a mix of new benefits and premium choice partners for a well-rounded gambling experience.
This loyalty program goes by the name of Great Canadian Rewards and it would be easily recognised by the patrons. Their gaming activities would trigger more rewards down the road. Along with these innovations, the casino leader is also preparing for the official launch of Casino Woodbine scheduled to happen in 2023. Pickering Casino Resort would also launch operation later in 2022.
Matt Anfinson, Chief Operating Officer of Great Canadian Entertainment, said that diversification is key and it includes additional hotels, entertainment venues, as well as more food and beverage offerings. The ultimate goal would be customer satisfaction and more benefits for the host communities.
Back in September 2021, Great Canadian Gaming Corporation announced that it received all regulatory approvals for the acquisition of the company by Apollo Global Management’s affiliate. According to the arrangement and section 288 of the Business Corporation Act of B.C., the company’s shares were acquired by Raptor Acquisition Corp. for the price of CA$45 in cash.