Pollard Banknote is joining lotteries and organizations from North America and all around the globe in the 2023 Gift Responsibly Campaign. Organized by the National Council on Problem Gambling and the International Centre for Youth Gambling Problems and High-Risk Behaviours at McGill University, its purpose is to raise awareness of the risks of youth gambling.
This year’s edition of the Gift Responsibly Campaign started in November 2023 and will continue to run until the end of December 2023, with participating lotteries and organizations across the globe engaging in public awareness activities. The initiative is endorsed by the North American Association of State and Provincial Lotteries, the WLA, and European Lotteries.
Supporting an Important Cause
Pollard Banknote is a proven partner to numerous lotteries and is devoted to helping its customers grow revenue for good causes in a socially responsible manner. With its rich experience in the industry, the company realizes that supporting responsible gaming requires an ecosystem that involves education, communications plans, and tools to promote positive play.
Meanwhile, responsible gaming policies can be found across all businesses of the lottery provider, starting from the careful design of scratch tickets to appeal strictly to adults, and tools imbued as core components in its digital solutions. This way the supplier ensures that its lottery products abide by the highest standards of quality, fairness, and safety.
Co-Chief Executive Officer for the company, Doug Pollard shared that the corporation is proud to join the Gift Responsible Campaign. He added the provider prides itself on being a socially responsible company, and during the upcoming holiday season and throughout the year, it is continually working with partners to promote safe and responsible gambling practices.
Keith Whyte, NCPG Executive Director remarked the potential long-term risks associated with underage gambling exposure should not be underestimated. He also praised each Gift Responsibly Campaign participant for their commitment to raising awareness about the risks of youth gambling and sending the message that lottery tickets are not gifts for kids.
Enjoying Continued Expansion
As a leading partner to many lotteries worldwide, Pollard Banknote continues to be a trusted provider to many. Earlier this year, it announced that its subsidiary mkodo has been awarded a partnership by Premier Lotteries Ireland. Via, the deal mkodo can optimize the lottery’s website to provide bolstered user experience, as well as quicker, safer, and more robust buying methods.
Additionally, in the summer of this year, the lottery supplier saw its Diamond Game receive a brand-new contract from the Missouri Lottery. Via the multi-year agreement, the two will build on their existing partnership and work together on Pull-Tabs dispensers. The provider was selected after a competitive bidding process and the contract kicks in on October 1, 2023.
Source: “Pollard Banknote Joins 2023 Gift Responsibly Campaign to Raise Awareness of Youth Gambling Risks” Newswire, December 18, 2023
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