Relax Gaming is ready to start the New Year with improved collaboration and opportunities for development. The content provider inked an extension to its arrangement with ReelPlay for more teamwork in the upcoming years. This would make it possible for the third-party content of ReelPlay to be introduced to Relax Gaming’s platform, thus reaching a wider audience.
Reaching more players and expanding its footprint has been a leading goal for Relax Gaming for the upcoming year. Following the winning strategy of 2019, the online gaming B2B content provider is about to transform 2020 into a year of improved cooperation and new agreements inked. The first step, however, is an extension to an existing one with ReelPlay that would mean diversifying of Relax Gaming’s portfolio with new offerings.
Relax Inks Agreement Extension
This is going to be the second phase of the two companies’ arrangement for operation and collaboration between the Malta-based provider and the Australian ReelPlay. The first one launched in August 2019, when the two companies introduced the proprietary portfolio of the Australian provider to Relax Gaming’s platform. Players were delighted to explore the new opportunities for iGaming.
Online titles to the likes of Hypernova Megaways and El Dorado Infinity Reels were first introduced to a wider audience of the Malta-based provider and ever since then, they have enjoyed quite the popularity. Now it is time for a new portion of gaming including third-party titles. It all happens through the Powered By collaboration agreement Relax Gaming is known for. It brings players a diverse portfolio of titles on a regular basis, as the company attracts new providers.
Simon Hammon, Relax Gaming CPO, made it clear that the agreement is perceived as mutually beneficial for all parties involved in it. With their help, providers have the chance to explore new markets and reach new players with a single swift integration move. Bringing new titles through an optimized process of introduction to Relax Gaming’s platform was among the main selling points.
New Markets Explored
David Johnson, Chief Compliance Officer at ReelPlay, also expressed his contentment with the extended arrangement. Joining an already popular provider in the quest to reaching new iGaming enthusiasts could be a winning strategy in the long run. Relax Gaming is licensed for operation by Malta Gaming Authority, Alderney Gambling Control Commission, the UK Gambling Commission, as well as Oficiul National Pentru Jocuri de Noroc.
Last week saw the provider launch its first title for 2020 – the Snake Arena slot game. It brings knights against a mighty snake about to put an end to their lives, challenging them to battle the serpent. The slot itself is a 5×5 one featuring various bonuses and Wild symbols multiplying the overall chances of winning big. Players also have the chance to reach the Free Spins offering coming with the Wilds in the form of knights and the snake.
Back in December 2019, the supplier inked a partnership with SkillOnNet for the integration of Relax Gaming’s proprietary titles, as well as third-party gaming offerings. This happened with the help of the existing Silver Bullet and Powered By platforms facilitating the process. With the help of this collaboration, Relax Gaming’s portfolio was introduced to operators such as MegaCasino, Cozino, and Lucky Niki.