Latest announcement coming from Scientific Games is that the prominent iGaming leader will be expanding its portfolio of accessed regions. The content provider had reached an agreement with Western Canadian Lottery Corporation for the launch of its iLottery gaming program in the Western provinces of the country. The program’s official name is Subscription Spot and will be available through the lottery’s online platform.
The gaming supplier is famous for its broad variety of digital instant and interactive games, series of successful mobile apps, and many loyalty programs in the USA. And thanks to the deal it will be able to offer its gaming portfolio in Western Canadian provinces. This will be achieved with the help of WCLC which is a lottery corporation in charge of all lottery offerings for Alberta, Saskatchewan, Manitoba, Yukon, Northwest, and Nunavut territories.
Reaching for New Terrains
Vice President of the lottery corporation Brad Wiebe claimed that the lottery program is a massive statement for the corporation and its modernization plan. He added that the subscription system of the content supplier will be strategic for the Crown corporation’s development as this is a brand-new online offering for the before-mentioned provinces that will be able to enjoy the fresh lottery offerings online.
The renowned gaming leader provides its iLottery omni-channel products, content, digital programs, and platforms to more than 30 lottery corporations around the globe. And the launch in Western Canada will be through the provider’s player account management (PAM) platform and purchase-enabled online services. Lottery fans will have access to fan-favorite games such as Lotto Max, Lotto 6/49, Daily Grand, Western Max, Western 6/49, and many more via the Subscription Spot.
The subscription itself is very user-friendly and players can sign up for it in a few minutes. As expected, the software offers geo-fencing, age verifications, and an additional set of terms and conditions that players must familiarize themselves with. Additionally, the program allows the lottery corporation to provide participants with direct marketing and promotions.
Byron Bridger, Canada Account Director for the content provider stated that the recent deal is of extreme importance for the lottery supplier in order to support the lottery corporation’s planned growth in the sector. According to him, the deal is another example of the supplier’s aim of distributing its omni-channel services to various lottery regulators while modernizing the industry.
Extension of Services
The start of this year saw the extension of collaborations between Scientific Games and Loto-Québec. In January the gaming operators announced that their agreement has been officially extended to January 31, 2022. Their joint project first started seven years ago and lottery fans have enjoyed a series of diverse lottery products. The renewed partnership will certainly continue to bring lottery fans plenty of joy with its current and new instant games offerings.
Additionally, the prominent lottery provider has access to another Canadian province – British Columbia. In 2020 the supplier reached an extension agreement with the British Columbia Lottery Corporation. Gambling fans will continue to enjoy the Crown Corporation’s online offerings at PlayNow.com, and thanks to Scientific Games’ OpenTrade platform players will have access to more than 300,000 sporting events every year.
Source: “WCLC’S FIRST ONLINE LOTTERY PROGRAM EXPANDS SCIENTIFIC GAMES’ GROWING iLOTTERY AND DIGITAL BUSINESS “, Scientific Games, April 5, 2021