Pollard Banknote Introduces Chevrolet® Silverado® EV

Leading lottery partner Pollard Banknote continues to improve its offerings, as the company has just unveiled a brand-new product named Chevrolet® Silverado® EV. As the name of the new ticket suggests, it is in collaboration with the major car brand Chevrolet. The Chevrolet® Silverado® EV joins other Chevrolet models such as Silverado® and Corvette® Stingray™

Pollard Banknote is a leading lottery provider to more than 60 lotteries from all around the world and it is based in Manitoba. It supplies its partner with first-rate instant ticket products, licensed games, in-lane ticket options, and sales-driving merchandising solutions from its Schafer Retail Solutions + portfolio. Its services also include premium game apps, player engagement tools, and iLottery solutions.

First-Ever All-Electric Truck

The new ticket concept is inspired by Chevrolet’s first-ever all-electric truck the Silverado® EV and it will certainly excite both car enthusiasts and lottery players. The brand-new truck was first presented at the Consumer Electronic Show 2022, and it will launch in 2024. The all-electric vehicle has a range of 400 miles at full charge and up to 10,000 pounds of max towing.

Lottery players will surely want to get their hands on the new ticket and be among the first ones to pick up the tickets with the first-ever, all-electric truck. Silverado® first became part of the provider’s lottery licensed games back in 2018. And ever since then, the brand has been integrated six times in five markets, with players having a chance of winning a Silverado® truck or a cash prize.

Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote, commented that the Silverado® is one of the most reliable, longest-lasting full-size trucks out there. The brand is quite popular among U.S. buyers between the ages of 18 to 34. He added that the provider is pleased to expand its licensed games portfolio with Silverado® EV as more car manufacturers explore electric vehicles.

In order to support sales and engagement, the lottery supplier’s Licensed Games teams offer its partner a robust turnkey program that features the design, programming, and printing of themed tickets. It also contains numerous optional improvements such as second chance draw, merchandise prizing, experiential prizing, POS programs, and digital marketing.

More from the Provider

In addition to the Chevrolet collaboration, this Pollard Banknote has also congratulated its Texas Lottery partner for the launch of the US$20 Million Supreme scratch ticket. The instant win game comes with Soft Touch™ and Scratch FX® and is the first scratch game in the United States with a US$100 price point. The lottery expects the ticket to become a huge hit among fans.

In January this year, the Manitoban lottery partner has been acknowledged for its exceptional services as it was among the finalists for a major honor. The company’s subsidiary Schafer Systems has been nominated for Lottery Product of the Year at this year’s International Gaming Awards. The nomination was for its cutting-edge Select 4™ Instant Ticket Vending Machine by Schafer Systems.

Source: “Pollard Banknote Electrifies its Licensed Games Portfolio with the Addition of Chevrolet® Silverado® EV”, Yahoo Finance, May 17, 2022

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Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat – turning the pages of biographies and catching up on the latest stand-up comedy podcasts.