Playtech Brings BetBuddy to Ontario Fortifying OLG Player Protection Practices

Ontario Lottery and Gaming Corporation is on a constant pursuit of excellence, which is evident by its ongoing efforts to bring new offerings and fortify its existing ones. The official announcement makes it clear that the lottery corporation would team up with international giant Playtech in order to bring safer gaming for everyone and promote responsible gambling across its online platform. BetBuddy would enter the Ontarian field for the first time and it is here to stay.

Problem gambling is a concerning issue that could affect anyone regardless of the experience with games. Many players and casino patrons consider themselves immune to the devastating addiction to gambling and feel as if they could put an end to it at any given time. Many of them might actually be able to do so, but there are also people heavily entangled by gambling addiction that is taking its toll on their life.

OLG Implements BetBuddy

Maintaining a healthy relationship with gambling is crucial for the sustainability of this activity, something Playtech is willing to improve across Ontario. The UK-based company wants to work for a better Canadian future and make it possible for Ontarians to enjoy an even safer gaming experience online whenever they enjoy the wide array of offerings provided by Ontario Lottery and Gaming Corporation.

Ever since 2014, their collaboration has been a fact, but now PlayOLG would experience the introduction of the innovative BetBuddy. The gambling data analytics technology is about to be seamlessly implemented in the online gaming platform and make it an even more advanced and competitive in the market. It is no secret that OLG is willing to go above and beyond with its player protection programs.

Playtech Chief Operating Officer Shimon Akad stated that the collaboration is projected to transform the online gaming field of Ontario with tried-and-proven tools that have worked around the globe. Nowadays this is essential, as people are more drawn to mobile gambling. It is a convenient pastime activity that could happen anytime anywhere.

Problem Gambling Battling Tools

Playtech’s Information Management Solution player management platform is among the signature features of the leading company. It offers essential insight and information, as well as full visibility and control of the entire player lifecycle. It makes the transition between several channels a seamless one and optimizes it for excellent user experience.

BetBuddy is integrated into it and it has the task to analyze all risks and minimize them through various approaches. It all happens in real-time with the help of the Engagement 360 tools. Furthermore, players are encouraged to launch special customer journeys that make it easier for them to develop a healthy relationship with gaming.

Playtech acquired BetBuddy back in October 2017, striving to step up its game and be able to offer adequate monitoring and highlighting risk behavior in players. This is essential in the long run, as it helps for a better understanding of players gaming habits and the way they could be positively affected. Ontario players would now have the opportunity to experience premium protection.

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Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat – turning the pages of biographies and catching up on the latest stand-up comedy podcasts.