The Ontario Lottery and Gaming Corporation continues to put tremendous effort into protecting its gamblers as it launches “My PlayBreak”. This is improved and rebranded self-exclusion program which will offer bettors more flexibility and choice when they want to take a break from gambling. It will be available in land-based casinos, charitable gaming centres, and OLG.ca.
OLG is a crown agency that manages and offers gambling entertainment to the province of Ontario and thus contributing to the local economy. It governs land-based gaming amenities, province-wide lottery games, online gaming, as well as bingo and other electronic gaming products at charitable gaming centres. All of its gambling proceeds are reinvested into the province.
Protecting Its Many Players
Alexandra Aguzzi, OLG’s Senior Vice President, Brand, Communications and Sustainability stated that the Crown corporation puts player health on top of its agenda and it is always looking to advance its Responsible Gambling program. She said that “My PlayBreak” is one of the Crown’s many tools designed to protect players and maintain healthy gambling habits of sustainable play style.
The new program comes with several features, such as defined, renewable terms lengths of 3 months, 6 months, 1 year, 2 years, 3 years, 4 years, and 5 years. There will be also the possibility of optional check-in calls from experts of the Responsible Gambling Council, which would provide more timely, effective, and relevant referrals to treatment and support services.
Additionally, the rebranded program will also feature a simplified version of the Return to Play process, which provides steps for players to make their return to gambling when their term ends. The OLG also informed about changes to its policies to term breach violations in an attempt to a more supportive approach which corresponds to the voluntary focus of the program.
Shelley White, CEO of the Responsible Gambling Council praised the Crown for the launch of its “My PlayBreak” as part of its globally acknowledged responsible gambling program. In her words, the new program offers a more person-centred approach that is both more accessible and will also support more positive outcomes for the local bettors who choose to enroll in it.
Recent OLG Activities
Just recently, the OLG has also announced that starting from September 14, 2022, the Crown will launch the new and improved version of Lotto 6/49. Lottery players will have the chance to play for new prizes. The CA$1 million Guaranteed Prize Draw will transform into the Gold Ball Draw while the main draw will be now known as the Classic Draw.
At the end of August, the Crown corporation announced that it has struck an agreement with Taxi, to add it to its agency line-up. Through this arrangement, the Crown agency has now creative made the company strategy AOR for its regional lottery and brick-and-mortar gaming brands. Some of its local brands include Lottario, Keno, and Ontario 49
Source: “OLG Launches “My PlayBreak” Self-Exclusion Program” Cision, September 12, 2022