This week, Scientific Games and its long-term partner Loto-Québec have won a respected Gutenberg Award at the 40th Annual Gala Gutenberg. The two companies have the prestigious award for their Folie des Plantes or Plant Madness instant game which is produced on 100% recyclable paper. This title was among the first instant games to be printed on recyclable fiber.
The Gutenberg Awards are the Québec printing industry’s premier event, and they highlight the talent, creativity, and know-how of printing experts. In this year’s edition, the Gutenberg Awards have also added a category that emphasizes sustainability with reusable and recyclable products. And the award is yet another example of the companies’ successful coalition.
The 40th Edition of the Gutenberg Awards
The Crown corporation and the gaming developer have created a sustainable model of instant games for the lottery industry. After several years of testing, the two produced a 100% recyclable game in 2021 at Scientific Games’ Montreal instant game production facility with water-based inks on recycled and Forest Stewardship Council-certified paper stock provided by the province sustainable paper company, Sustana Group.
Since the first launched title of this kind in 2021, the two companies have produced five more games based on 100% recyclable paper. Their names are the award-winning Plant Madness, Évasion (Escape), Code secret (Secret Code), SLINGO 10X, and C’est quoi ton signe? (What’s Your Sign?). The developer first produced the first instant win game for the Crown agency more than 50 years ago, and it is the main instant game partner for the state-run lottery.
Back in June 2021, the two companies further cemented their partnership, as Scientific Games announced that AGS will debut in the country via its OpenGaming™ platform. Through this agreement, the platform accessed over 3,000 gaming titles from one of the industry’s leading third-party suppliers. The first title which debuted on the Crown’s portfolio was the cartoonish pig-themed Rakin’ Bacon!
Isabelle Jean, Executive Vice-President and Chief Operating Officer of Lottery Games for the Crown shared that the games printed on 100% recycled paper stock are an innovation made possible through the immaculate relationship between the Crown, Sustana Group, and the provider. She thanked and congratulated all involved teams who have put tremendous effort into the project, and helped reduce environmental harm.
Marc-Andre Doyon, Vice President Canada for Scientific Games, commented that the team is honored to be able to receive such an award for the meaningful sustainability innovation with its partner, the Crown corporation. He added that the two companies will try to lead the international lottery industry in providing instant games in an eco-friendly and sustainable manner.
Ontario Debut
Back in the spring, Scientific Games announced that it will rebrand to Light & Wonder and has gained access to the brand-new and regulated online gaming market of Ontario. The market kicked off operations on April 4, 2022, and now other locally registered operators can have access to the developer’s premium portfolio of iGaming products and verticals.
Source: “Scientific Games and Loto-Québec Sustainability Innovation Wins at 40th Annual Gutenberg Awards”, Cision, June 15, 2022