FansUnite’s Brand Makes Shortlist for Five Renowned Awards

This week, FansUnite announced that its subsidiary customer acquisition, retention, and development brand, Betting Hero has made the shortlist for five categories in the 2023 iGB Affiliate Awards. Some of the categories include Best Sports Betting Affiliate, Best Casino Affiliate, Rising Star and more. Winners will be announced next week.

Based in B.C., Canada, FansUnite is an international sports and entertainment company, which specializes in technology related to legal online gaming. The company operated several B2C brands, such as the Scottish sportsbook McBookie and Brazilian sportsbook VamosGG. It is also the parent company of prominent affiliate brands such as Betting Hero,, and BetPrep

In Contention for Five Honours

In its latest news release, the Canadian company announced that its Betting Hero has made the finalists in five categories in the prestigious 2023 iGB Affiliate Awards. The five categories it has been shortlisted for are Best Sports Betting Affiliate, Best Casino Affiliate, Rising Star, Innovation Award, and last but not least, Affiliate Employer of the Year.

This year’s edition of the iGB Awards will be hosted during the iGB Affiliate London, which is one of the biggest affiliate marketing events in the industry. It will kick off on February 8, 2023, and run through February 11, 2023. The event is attended by more than 5,000 affiliates, advertisers, network e-commerce sellers, and tech suppliers.

It should be mentioned that Betting Hero has made the shortlist together with some of the leading gaming and affiliate marketing brands. This includes Better Collective, Group, GiG Media, TAG Media, and more. The iGB Awards ceremony will be held at the Troxy in London, UK, on February 9, 2023. It is set to be an exciting event.

Scott Burton, CEO of FansUnite, stated that the company is proud to have its subsidiary shortlisted for five awards at this year’s edition of the iGB event. He added that as the most-shortlisted company is a statement for Betting Hero’s uniqueness as a premier affiliate marketing organization in the North American sports betting industry. He is now looking forward to attending the awards.

Some of the 2022 Highlights

FansUnite had a busy 2022, as the B.C. company reached some important milestones. One of those is debuting into Ontario’s regulated iGaming market. In March 2022, the company was registered by the Alcohol and Gaming Commission of Ontario as a fully registered supplier of sports betting and internet gaming in Ontario. This allowed debuting in the market as soon as it launched on April 4, 2022.

Shortly prior to its license registration, the sports betting firm praised Ontario for its open online gaming model for private operators. Back then, Mr. Burton, said such a market is a major landmark for the province and for the entire Canadian gaming industry. He explained that his company has been a huge supporter of the cause and it is now pleased to see the progress.

Source: “FansUnite Shortlisted for Five 2023 iGB Affiliate AwardsYahoo Finance, February 2, 2023

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)


Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat – turning the pages of biographies and catching up on the latest stand-up comedy podcasts.