On September 14, 2021, FansUnite Entertainment announced that it has signed several partnership agreements with a list of companies in order to strengthen its Business-to-Consumer and Business-to-Business premium services. The new deals include partnerships between its subsidiaries Askott Entertainment Limited and E.G.G. Limited with Pariplay, SportsIQ, Pythia Sports, and several other prominent names from the industry.
FansUnite is an international entertainment and sports corporation that is focused on technology for the regulated online gaming field and other products. The company’s online platform impresses with a complete set of products and features, as it offers pre-match betting, in-play betting, daily fantasy, content, and a specialized RNG to produce casino-style games of chance.
Through the deal with Pariplay, the entertainment company will have access to the former’s proprietary and third-party products and offer them on its B2B solution Chameleon. Now the content can also be distributed to the company’s partners from all around the world. Pariplay is a world-renowned casino aggregator, and its Pariplay’s Fusion™ platform offers 120 of the provider’s slot games along with 12,000 third-party gaming titles.
The partnership of FansUnite with Sports IQ will see the sports company integrate the latter’s full suite of player props, such as pre-game and in-play betting across all US sports for B2C and B2B business. The deal with Pythia Sports, which is a leader in predictive modeling and trading of international Horse Racing markets, will see the company provide FansUnite with managed pricing service for the UK, Irish and International horseracing.
Algosport’s own set of algorithms will enable the sports betting company to offer the same game multiples in numerous sports, pre-game and in-play cashout. The company will also provide bet builder on soccer, US sports, and UK sports. Recently, the firm became one of the first providers to offer Bet Builder products for eSports games such as FIFA 21.
CEO of FansUnite, Scott Burton, said that the company continues to expand its horizons and offerings of its iGaming platform, and the new deals with the leading industry brands ensure just that. Mr. Burton explained that the company is now targeting the North American markets and it is now able to add official data, props, and in-play products for all major sporting events from the continent on its web portal.
Expansion to the UK
In August, the Canadian gaming company announced that it acquired gambling licenses for its two subsidiaries Askott Entertainment Inc. and E.G.G. Limited from the UK Gambling Commission. Through the permits, the company will be able to supply its B2B wagering platforms to the UK sportsbook and casino brands. Additionally, it will be able to provide its premium B2C products to the market.
Also, in August, the company revealed its next Vice President of Gaming. The position was succeeded by former Chief Executive Officer of Genesis Gaming, Michael Lee. His experience and expertise in the industry will certainly help the company in its global strategic plan for providing online casino solutions to the international gambling market.
Source: “FansUnite Signs Multiple Data Provider Partnerships for Chameleon B2B Platform”, Yahoo Finance, September 14, 2021