On Wednesday, September 21, 2022, a leading aggregator and supplier of iGaming content, Bragg Gaming Group, announced a partnership with one of the industry’s leaders Bally’s Corporation. The partnership will allow the Ontario gaming provider to launch its premium content to brands of Bally’s Interactive subdivisions, such as Virgin Casino, JackpotJoy and Vera&John.
Bragg Gaming Group is a prominent iGaming name which is headquartered in Toronto, Ontario and its content is delivered to the industry through its ORYX Gaming’s ORYX Hub and Remote Game Server. Its portfolio features aggregated titles from its proprietary slot studios, including Atomic Slot Lab, and Indigo Magic, as well as third-party titles from its existing catalogue.
Access to a Broad Variety of Content
Pursuant to the agreement, Bally’s Interactive brands such as Virgin Casino, JackpotJoy and Vera&John will be able to integrate content from Bragg Gaming Group’s proprietary and third-party portfolio. In addition, via its RGS, the company will constantly distribute titles from a number of Bally’s Interactive’s third-party partner studios thus making a new iGaming distribution channel from Gaming Arts and King Show Games.
Yaniv Sherman, Chief Executive Officer of the Canadian gaming leader, said that Bally’s Interactive and before that Gamesys, have a well-earned reputation for recognizing quality game development studios, which content engages more players with content differentiation. In his words, this is a key metric to attract more players across globally regulated online gaming markets.
Mr. Sherman continued by saying that with the launch of content from their Atomic Slot Lab and Indigo Magic studios, as well as from their third-party portfolio through their new partner, the company is able to expand the reach of its most popular games. In his words, the company’s best performing titles provide the best economic returns for them and their partners.
Robeson Reeves, President of Interactive at Bally’s Corporation praised the Canadian gaming leader, by saying that they offer games at speed and with simplicity in new markets. He elaborated that this is something key for their company and that he is quite happy with the latest partnership. He also said that the two companies shared similar growth in recent months as well as similar standards for the industry.
Bragg Gaming Group has been a busy September, as the company has already made some important announcements. At the start of the month, the iGaming brand helped Kalamba Games in its launch in Ontario’s regulated market. Via this agreement, the latter’s online titles will be supplied to other provincially licensed operators or websites in the local sector.
That is not all, as the Toronto-based casino games supplier also entered a funding agreement for an investment of US$8.7 million. The deal has been struck with Lind Global Fund II LP, which is an investment entity managed by the New York-based institutional fund manager The Lind Partners. It has a conversion rate of 87.5% of the five-day volume weighted average price also known as VWAP.
Source: “Bragg Gaming and Bally’s Interactive Partner for Content Development” BusinessWire, September 21, 2022