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Bragg Gaming Gr. Integrates Content with 32Red

Bragg Gaming Group came up with another important announcement this week, as the provider’s iGaming content has been integrated into UK-based 32Red. Now, players of the casino website which is part of the Kindred Group operator, have access to a plethora of world-class gaming titles by the Canadian provider. Integration was completed via the Remote Gaming Server.

Based in Ontario, Bragg Gaming Group is a trademark name in the iGaming industry as it is one of the most reliable providers of online gambling content to operators. Its games are from Wild Streat Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and ORYX Gaming in-house studios or aggregated from third-party suppliers. It operates in numerous markets including Ontario.

Content is Now Online

Via this latest integration from the online gaming provider, players of 32Red now have the ability to play a wide range of the supplier’s unique content, including titles from in-house studios and partners. After the integration, some of the top-performing titles which are now available from the provider’s proprietary slots include Dreamy Genie by Atomic Slot Lab and Sea of Plenty by Indigo Magic.

32Red is a leading online casino brand in the U.K. and it was established back in 2002. It is famous for providing bettors with a top-in-class gambling experience while also delivering a safe and secure environment. The brand touts a series of high-profile sporting partnership deals, including Rangers FC and one with the Championship side Middlesborough.

President and CEO of the Ontario company, Lara Falzon, said that the UK operator is one of the leading brands on the island and that the provider is pleased to have its content integrated with it. She is optimistic players will resonate well with the new titles while adding that the go-live announcement from the provider is an important step forward for the firm.

Meanwhile, Adam Newnham, Commercial Operations Manager for the iCasino brand, commented that the company is pleased to implement content from the iGaming provider for UK customers. He added that the brand is devoted to providing the best possible experience for its many bettors, and this latest integration will fit the bill perfectly.

Expanding Across Markets

In the last several months, Bragg Gaming Group has been busy expanding its brand across more regulated markets. For instance this February, the company inked a partnership agreement to supply Caesars Sportsbook & Casino with its premium iGaming titles for New Jersey. After the integration players of the platform in the Garden State have access to some of its best-performing titles.

In the fall of 2022, the leading Ontario provider also inked a partnership deal with Sega Sammy Creation Inc. The deal grants the provider exclusive rights to distribute a selection of SSC content portfolios to online gaming operators. All titles developed via SSC’s intellectual property will become part of the “powered by Bragg” library of exclusive slot games from its partner studios.

Source: “Bragg Gaming’s Content Now Live in the UK with 32RedBragg Gaming Group, March 15, 2023

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Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat – turning the pages of biographies and catching up on the latest stand-up comedy podcasts.