On January 24, 2022, the Atlantic Lottery Corporation and NeoPollard Interactive announced that they have inked a brand-new content distribution deal. Via the deal, NeoPollard Interactive, which is jointly owned by Pollard Banknote and NeoGames S.A., will be supplying content to the lottery from the provider’s Neo Games Studio library, for at least the next five years with an option for renewal.
The deal with the ALC will be the first digital content partnership in North America for the provider of gaming content. The Crown corporation currently offers tons of variety of gaming options on its platform alc.ca, as it is the only regulated iGaming operator in the Atlantic region. Soon, its players will be able to dive into the supplier’s top-performing titles.
Firth Digital Partnership in NA
Through this partnership, the ALC will build on its previous online success by adding Neo Pollard Interactive’s portfolio of market-proven and award-winning digital titles, produced by the NeoGames Studio. NPi is the leading iLottery partner in North America as it provides the most powerful iLottery solution in the industry. Also, the company supplies its lottery products and services to four U.S. lottery and one in Canada.
iGaming Manager of the Crown corporation, Robert Lalonde, commented that the ALC is quite pleased to be collaborating with NPi to bolster its offerings for players online. He says that the ALC is always looking into expanding its portfolio of games, and the recent integration will make sure that its online services are expanded and appeal to its many gamblers.
The provider’s General Manager, Liz Siver, said that the company is delighted to celebrate another major milestone with its new partner the ALC. The manager further commented that the supplier’s digital content partnership with the Canadian lottery is a statement of the company’s willingness and ability to customize its best-in-class solutions in a way to meet the unique needs of its partners.
She concluded by saying that the provider’s exceptional content developed by Games Studio will certainly bolster ALC’s online table of offerings. In her words, it will also be able to attract new players, while driving overall program KPIs. And lastly, she shared that the company is looking forward to being a long-term partner of the lottery, and helping it expand its online business in the local markets.
Previously, in December 2021, the Atlantic Lottery Corporation added more premium iGaming content to its online platform alc.ca as it signed a deal with Everi Digital. The gaming division of Everi Holdings Inc. now supplies the lottery with its top-performing and latest iGaming titles including Atomic Meltdown™ and El Dorado the Lost City® and many more that can now be found on the regulated platform.
Earlier in 2021, the ALC and International Game Technology’s subsidiary IGT Canada Solutions ULC also agreed to a contract extension. With this agreement, the two companies will continue their fruitful collaboration for one more year, as IGT continues to supply the Crown with its state-of-the-art video lottery central system INTELLIGEN. Their initial partnership first started in 1990 and continues strong to this day.
Source: “NeoPollard Interactive Signs New Content Deal to Supply Industry-Leading Games to the Atlantic Lottery Corporation”, Yahoo, January 24, 2022