BETBY Pens Esports Expansion Agreement with Pomadorro

BETBY is ready to transform this year into a period filled with gaming action and expansion with a special extension to the existing partnership with Pomadorro. The progressive sportsbook supplier is about to expand its arrangement with the operator group, in order to optimize the already exciting eSports product up for grabs. The popularity of this innovative product is expected to surge.

Online gaming companies are on a constant pursuit of reaching new players that could be potentially drawn to their innovative approach to gambling. Exploring new markets is essential for the growth and BETBY is well aware of that notion. Its competitive video gaming offerings would now reach a wider audience of individuals thanks to the recent extension.

Agreement Extension

Pomadorro has been a partner of the progressive sportsbook supplier for quite a while now and this partnership has been essential for both parties. BETBY is a relatively new player in the global gambling field with more than a year of experience in the field. However, over this period of time, BETBY managed to ink collaborations with almost 20 brands. Such a strategy solidifies the company’s position in the gaming world.

• BETBY Rings in the New Year with Improved Sports Betting Functionality

Thanks to the recently expanded collaboration between the supplier and the operator group, more people would have the chance to reach the new eSports product BETBY has in store. Pomadorro’s audience already familiar with the gaming products it has up for grabs would be delighted to learn about the competitive video gaming product. Right now, players are experiencing a lack of live sports events around the globe.

• Vancouver Esports Field Brings Inaugural The Gaming Experience

This was one of the main reasons why BETBY wants to popularize its eSports product and meet the expectations of sports fans seeking entertainment and a betting opportunity. The extension is also unprecedented, as Pomadorro is the first partner that decides to also introduce the eSports product as an addition to the other products BETBY supplies.

Esports Replaces Live Sports Events

The two companies have been supporting each other ever since the very beginning of BETBY’s day-to-day operation. Pomadorro oversees the regular operation of Joy Casino and Casino-X and those were two of the brands to welcome the FIFA18 24/7 gaming offering when it first launched. Diversifying the offerings Pomadorro is able to offer was eyed as an essential move in the current global climate.

• New Wave Esports Paves Way for Expansion with New CFO

Earlier this month, BETBY announced it has added upwards of 1,000 eSports events players could be entertained by, aiming to meet their demand for live sports action. The new offering ranged from various FIFA fixtures to CS:GO tournaments, striving to meet everyone’s expectations and provide individuals with quality entertainment. Social distancing is the recommended practice around the globe, meaning that many live sports events have been postponed or canceled.

• Yellow Brick Road Patrons Get a Taste of Esports with NFL Tournament

The beginning of 2020 was also special for the progressive sportsbook provider, as some changes were introduced to its functionalities. The supplier stepped up its sportsbook efforts making customization much easier down the road. Its partners now have the chance to introduce new promotions in an optimized manner. Those special widgets are applicable both to the sports betting platform and the casino offerings, ranging from Top Match selection, Top Outright bet, and Combo of the Day.